Keeping Track - Marketing

Okay, you've got that meeting coming up with those key people, you know...the decision makers, and now its time to develop your presentation, from visuals through to delivery. Do you have a plan? Are you still stuck using plain templates and white backgrounds with black bullets in PowerPoint? Break out of the pack and learn how to manage a phenomenal presentation by attending Presentation Revolution with Scott Schwertly, Founder and CEO of Ethos3 Communications, in this year's Marketing Track.

The main focus of this session will be on the design elements of a solid presentation, something sorely needed in many corporate settings today. However, Scott will also talk about aspects of delivery such as gestures, pitch, rate of speaking and how to appropriately use pauses. Another key aspect of Scott's session will be dealing with preperation. I know too many people who spend time the night before a presentation in their hotel room (or in seat 11E) trying to put together a presentation. NOT COOL! Solid preperation will show up in presentation and it tells the people that you are presenting to that they were important enough to you to invest the time in, not a bad feather in your cap!

For design, Scott will talk about the concept of less being more. He purports that there is often an "abuse of design and PowerPoint" and I couldn't agree with him more. If you read Mike Hyatt's (CEO of Thomas Nelson) blog, then you may have read his great post on effective presentations. He makes a similar point and it can't be repeated enough. A presentation should contain visuals, but the visuals should not contain the presentation.

Registration forms for Pub U are in the works at this very moment as most track sessions have been decided and the schedule is going through some final tweaking. So when you are deciding which sessions to attend, remember this one if you are one who gives presentations, this may very well bring some big payoffs down the line.