A "Sticky" Situation

Have you read Chip & Dan Heath's book,Made to Stick? I haven't, however it has now quickly shot to the top of my list of must reads. Following a stellar review by Al Hsu, Associate Editor for IVP, I was already thinking that this was one that would need to find its way to my bookshelf.

Serendipitously, Wayne Hastings, this year's Marketing Track Leader, e-mailed me yesterday to let me know that he will be leading a session titled "On Becoming Sticky" in his track which he has appropriately titled "ReThinking Marketing". This is the fourth session in Wayne's phenomenal lineup of presenters with other sessions focusing on marketing to churches, women and branding. Four down and one to go! Wayne has been using this material with his team at Thomas Nelson, and after talking with the Heath’s felt like there would be value in presenting it to you at Pub U!

Relating to the overall Pub U program, much progress has been made on the content front and information has been coming in daily from our Track Leaders, so registration should be available in the coming weeks!