Where are the 401 Classes? - Comment #5

I have to say, pulling together more than 40 sessions dealing with everything from using blogs for publicity to offshoring is difficult enough as it is. However, trying to do that AND make sure that the content is comprehensive enough to speak to both the seasoned professional and the rookie is a real mountain of a challenge.

One thing we have tried in year's past was to create a track called "Advanced Management". This was a tough challenge, because what was advanced for some, wasn't necessarily advanced for others. However, we recognize the fact that there needs to be some sessions with content focused towards those in areas of greater responsibility...topics on management, leadership, etc.

This year, we are working with Tami Heim, EVP and Chief Publishing Officer for Thomas Nelson, Inc. to help us design some sessions for this community of people. I have given Tami the freedom to develop some session ideas that are sure to fill this need. Prior to Tami's current management responsibilities with Nelson, she was Presidet of Borders Book Group for a time. We are excited to be working with her, and believe Pub U will be that much better because of her involvement.