Subject Matters! Comment #9

Apparently if you put a panel of printers in front of a room full of people from Christian publishing's production community and tell them they can ask anything, you end up with a very popular session. That is what happened when Pete Larson, COO of Bethany Press International moderated the discussion last November at Pub U.

According to Pete, he made it very clear to the printers involved that it was not the time to stand up and pitch an ad for their company. Rather, as one of them, he urged them to spend their time discussing what they felt were the biggest issues facing the industry.

Additionally, Pete led a separate session on the use of Recycled Paper and brought in experts from varying positions to discuss the topic with those in attendance.

Of course, not every session needs to have a panel, however a panel done right with a "hot-button" topic is one that really gets people thinking (and talking), so we will be looking for ways to incorporate similar sessions this fall.